Embedding allows you to take your publications - or someone else's publications - and post it on a web page outside of PdfSr. For example, you can embed a publication on your blog and then people can read your publication there without having to visit PdfSr.
To embed a publication, go to the publication page and click EMBED TO WEBSITE button on the right sidebar.
In the pop-up window, you can set the width and the height of the viewer you want to embed to your web page. You'll also see a field containing embed code for the publication. Just copy the magic code and paste it into your website or blogging software.