The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)

A crash course on the most dynamic marketing platform today!

Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.

The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as:

  • Content marketing and blogging
  • Social media marketing
  • Web analytics
  • Search Engine Optimization (SEO )
  • E-mail marketing
  • Online Public Relations
  • Earn a Certificate of Achievement Through A Free Online Examination!

The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!

Reviews from Goodreads.com

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By Katherine · ★★★★★ · September 01, 2013
Don't know much about SEO or web analytics? What about social media? This is a highly educational marketing book that will have you going back to it, even after you've read it. Definitely, a must have for business owners looking to expand their online marketing knowledge. ...more
By Ellen (Canada) · ★★★★☆ · March 30, 2014
If you're new to online marketing and are looking to create a website this book will show you where to start. It provides a great road map for people new to SEO and marketing when it comes to building sites. ...more
By Teri (Los Angeles, CA) · ★★★★☆ · April 09, 2012
"Tools like websites, e-mail, social media, web analytics, search engines, and online advertising are merely marketing support systems that help build and maintain relationships and subsequently make sales." Great book and you can take an online test and get a certificate of achievement. ...more
By Troy (Loveland, CO) · ★★★★☆ · February 07, 2013
Great book for beginners but far too basic for anyone who's familiar with the industry. Chapter one was my favorite. The "certificate" exam is a joke as the right answer practically screams "Choose me!"; pick the longest "answer" and you'll be right nine times out of ten. ...more
By Mary (Draper, UT) · ★★★☆☆ · January 07, 2014
Good reference on marketing targets ...more
By Elizabeth (Santa Barbara, CA) · ★★★★☆ · October 03, 2011
A great guide to Online Marketing. Don't try to just "learn as you go" when attempting Online Marketing, it's not enough. This book gives you the foundation you need to be successful. ...more