Management Information Systems: Managing the Digital Firm (4th Edition)
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Management Information Systems: Managing the Digital Firm, Fourth Canadian Edition, is based on the premise that knowledge about information systems is essential for creating successful, competitive firms; managing global corporations; adding business value; and providing useful products and services to customers. A central focus of this text is to describe how contemporary real-world managers make decisions about their technology investments. We present analytical concepts that will help future managers optimize their firms' returns and maximize the value of their information technology investments.
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It was rather easy to read, in some places probably a bit wordy and dragged on, and made refer... ...more