This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats. A simple, step-by-step plan for marketing through YouTube and other top online video sites. Make sure you're capitalizing on the video you see on sites like YouTube and Facebook. Step 1: Decide what outcome you want to achieve with video. Here are some ideas of what your marketing purposes might be: 1. Build general buzz and branding. 2. Sell products and services. 3. Boost search-engine rankings. 4. Educate the marketplace .