Why You Need to Be on the BrandWagon

This Element is an excerpt from Don't Mess with the Logo: Tools to Build Brands with Impact , by Andy Milligan and Jon Edge. Available in digital format. Why brands are even more important than you imagined!. Brands do not change the world, heal the poor, cure the sick, or act as ambassadors of international peace. People do all that. But brands are one of the best tools we have created to help people achieve all that. Because they make money. How much money? Billions. Everyone now understands that brands equal long-term money. And long-term money gives you the power to change things. That’s why we’re obsessed with brands. And that is why you have to be on the brandwagon.