Consumer Behavior (10th Edition)

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

  Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing

For readers interested in studying consumer behavior and/or marketing.

Reviews from

Write a review (you'll need to sign in to your Goodreads account or sign up) (showing 1-6 of 6)
By Balachandar (Selam, 25, India) · ★★★★★ · September 27, 2012
Consumer behavior need to be taught to Marketing Graduates since once a person is able to identify the consumer mind and he will be able to generate good results in terms of revenue. This book paves wave to understand psychology and how to apply that in marketing the service/ product produced in... ...more
By Mufidah (Indonesia) · ★★★★☆ · March 18, 2008
we can learn more deep about consumer
how the book explained what driven consumer is easy to understand with nice and creative pic in it
i mean u can see consumer as an individual or as a group more deep (it posses many psychology knowledge too)
By Carlos (Caracas, 25, Venezuela) · January 28, 2015
great content! ...more
By Arqam (Islamabad, 08, Pakistan) · ★★★☆☆ · March 04, 2015
html is ok
By Divya (New Delhi, 07, India) · ★★★☆☆ · November 06, 2013
Good examples, and good explanation of concepts! Was one of my favorite books in my b-school days! ...more
By Axl (San Juan, 09, Philippines) · ★★★★☆ · September 11, 2012
Good! ...more