Strategic Marketing Problems

Appropriate for strategic marketing, marketing strategy and marketing management courses at undergraduate and graduate level, this book focuses on the development of decision-making skills in marketing. The text introduces concepts and tools useful in structuring and solving market problems.

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By Ottotan (Shanghai, 23, China) · ★★★★☆ · February 07, 2014
Base on the framework from the book, it will be very easy to understand the case and dig out more insights ...more