Strategic Marketing Problems: Cases and Comments

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.

  Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation:  The Control Process; Global Marketing Strategy

: Relevant information and case studies for marketing executives and professionals.

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By Ottotan (Shanghai, 23, China) · ★★★★☆ · February 07, 2014
Base on the framework from the book, it will be very easy to understand the case and dig out more insights ...more