Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals

We find ourselves engaged in various kinds of negotiations every day, from trying to land a new account or win a promotion at work, to buying a house or a car, or bargaining down a cell phone bill, or settling a dispute with a friend or spouse. In this groundbreaking book, negotiation expert Ed Brodow shows us how to settle conflicts amicably to reach a win-win solution every time.

Using the no-nonsense, results-oriented boot camp approach, Brodow drills readers on the basic skills needed to master the art of negotiation. After completing Brodow’s basic training program, you will have learned how to:

• Conquer your fear of confrontation and overcome the negative behaviors that hold you back
• Identify and develop your personal negotiation style
• Assess the other side’s strengths and weaknesses
• Get the other side to make concessions without giving up any of your goals
• Master the art of listening to understand the other side’s position and strengthen your own
• Avoid getting sidetracked by personal or emotional issues
• Create an atmosphere of trust in which the other party is a collaborator rather than a competitor
• Break through impasses and close the deal

Using a wealth of examples from real-life encounters, Brodow demonstrates how to negotiate for things most readers never knew were negotiable, such as department store purchases, medical costs, loan rates, phone bills, and credit card fees. He reveals how to develop the skills and the confidence each of us need to negotiate successfully, and achieve our goals at work and in our personal lives.

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By Mohamed (Jiddah, 14, Saudi Arabia) · ★★★☆☆ · January 20, 2015
I got this as an Audio book. The contents are nice although repetition of ideas and negotiation techniques would have been avoided. A small part of the book handles general negotiations but most of the book deals with sales negotiation techniques and mainly retail sales.

As an overall, this is a g... ...more
By Rachel (Jonesboro, GA) · ★☆☆☆☆ · May 31, 2014
Could not finish. ...more
By Jay (Lisle, IL) · ★★★☆☆ · January 06, 2011
Good review of negotiation techniques. There is quite a lot of content in this book. I listened to this on audio and got a good review of negotiation, but for reflection I believe the book would be better -- there are too many lists to keep track of everything on audio. It could have used a few m... ...more
By Pranay (Newbury Park, CA) · ★☆☆☆☆ · July 17, 2013
It was like reading the same chapter again, again and again. The same concepts are repeated throughout the book. One can summarize it in 10-15 points and save time in not reading the entire material. Some points do stick and you can apply them in many walks of life. ...more
By Sunnie (The United States) · ★★★★★ · November 17, 2013
Everyone should read this book. We all would have more peaceful conversations leading to my productivity. :) ...more
By Tim (Raleigh, NC) · ★★★★☆ · September 06, 2008
Great negotiators are great listeners, not geat talkers ...more