How Life Insurance Companies Rob You and What You Can Do About It

At last, a knowledgeable insider blows the whistle on life insurance selling practices, and the result is the most authoritative, eye-opening, convincing exposè of this multi-billion-dollar industry ever publishes--a book that show how you can pay less for more protection and even make money on the insurance you already own. For seventeen years Walt Kenton mastered ever trick of the insurance agent's art on his way to becoming one of the most successful in his field--and a member of the Million Dollar Round Table. He knows all the high-pressure techniques, gimmicks, the glossed-over facts agents rely on for their presentations (he's used them all successfully himself). And now, in this easily understandable book brimming with anecdotes and case histories drawn from his experience with one of the largest companies in the country--Walt Kenton tells all: How insurance agents are trained to sell the "sizzle" not the steak. The costly difference between term and permanent insurance and why you should never buy the latter, (no matter what the agent tells you). How to estimate how much insurance you really need--with three important procedures. How to recognize the most sophisticated sales gimmicks and penetrate the cleverest smoke screens--and the exact words that will force the agent to sell you the policy that's right for you. The best buys in life insurance today--and the worst. Why you should watch your wallet when your agent says, "Congratulations! You've passed your physical!" How to turn your cash value policy into an investment bonanza--and still keep your death benefit. Why you should buy insurance using the Walt Kenton method--and how seventeen words can save you thousands of dollars.