Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century.

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By Chad (Zeeland, MI) · ★★★☆☆ · November 18, 2012
In this book that launched the “guerrilla marketing” movement, Levinson describes inexpensive marketing methods for small businesses to enhance their word-of-mouth reputation. It covers 200 “weapons” of guerrilla marketing, including various forms of media, but also attitudes and behaviors. It’s... ...more
By Omar (The United States) · ★★★★☆ · November 30, 2013
Below are key excerpts from the book that I found particularly insightful:

1- "Marketing is every hit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money."

2- "Marketing is the art... ...more
By Vassilena (Sofia, 42, Bulgaria) · ★★★★☆ · January 07, 2013
Когато говорим за герила, говорим за Левинсън – и мисля, че той, като баща на партизанската идея, може най-добре да обясни какво представлява тя. Книгата е полезна както за студенти, които тепърва навлизат в света на маркетинга, така и за специалисти с опит, които вероятно ще открият, че въобще н... ...more
By Robert (The United States) · ★★★☆☆ · February 20, 2008
The good: lots of inspiration for lots of different ways to market a product or service. Up to the minute advice on blogs, podcasts, search engine optimization, etc. It is worth reading, at least skimming and bookmarking the areas that you want to include in your marketing.

The bad: repetitive, to... ...more
By Nola (Pottsville, PA) · ★★★★★ · March 26, 2008
If small business owners could read no other book, I would love to have them study Jay Conrad Levinson’s Guerrilla Marketing: Secrets for Making Big Profits From your Small Business. Originally published in the early 1980s, Guerrilla Marketing is a must-read for entrepreneurs searching for inexpe... ...more
By Thom (Glen Ridge, NJ) · ★★★★☆ · January 05, 2015
The best use of his book is to question your current assumptions in how your approaching a market. You might change nothing of your approach after reading but it will help solidify your stance on what you are doing and why. It's a good book to revisit to ask am I doing the right thing, as it'll m... ...more
By David (Rochester, ME3, The United Kingdom) · ★★★☆☆ · June 22, 2014
I really like the idea of this boo. It says that even if you're a comparative minnow in marketing terms there are still things you can do to achieve results. However, the book didn't delver sufficient guerrilla tactics to make a difference for me. It's a good read and a very interesting idea to k... ...more
By Matthieu (San Juan, 09, Philippines) · ★★★★★ · September 14, 2014
This book is packed with eye opening tactics of how an entrepreneur can take on the goliaths of business. I learned more about how to market a small business than I do in the classes I take now. Much help to the aspiring entrepreneur trying to build a foundation for his/her marketing knowledge. ...more
By Kathryn (Las Vegas, NV) · ★★★☆☆ · November 25, 2014
This book is well written and has solid insights. It was very introductory for the most part but did include a variety of helpful tools. The part I enjoyed the most were the real life examples, what I enjoyed the least was nearing the end it felt repetitive and I found my mind wandering a bit. I... ...more
By Jon (The United States) · ★★☆☆☆ · June 01, 2014
Guerrilla marketing is all about discovering innovative and cheap ways to get publicity, mostly for mom-and-pop shops. ...more