Successfully Developing Your Accounting Practice: A Practical Guide With Forms, Letters, and Checklists
This unique ``how-to'' book for developing and marketing an accounting practice is a handy working tool for the professional. Using case examples and checklists, it explains in simple and easy-to-understand terms how a CPA can market and sell his or her services. The extensive case examples and practical, tested techniques are based on the author's experience running his own practice and his own consulting firm. The presentation features a workable, sample marketing plan, as well as a full range of very useful information concerning office site selection, pricing, and support services, including detailed, income-generating information on selling skills.