The Facebook Effect

Today ? six years after it was created in a Harvard dorm room ? over 500 million people use Facebook regularly, in just about every country on earth. That a company this powerful and influential was started as a lark by a couple of 19-year-olds makes it a fascinating and surprising tale. That one of them, the visionary Mark Zuckerberg, had the maturity, strategic smarts and luck to keep his company ahead of its rivals anchors the tale. With exclusive inside access to all the company's leaders David Kirkpatrick tells of the vision, the tenacity, the refusal to compromise, and the vision Zuckerberg has to remake the internet. Zuckerberg has consistently focused on growth and not on profit and has remained resolute that Facebook will transform how people communicate. By all evidence it is now succeeding ? spectacularly ? on a global level. A brilliant and fascinating cast of characters created Facebook and Kirkpatrick has interviewed all of them. Never before have Zuckerberg and his closest colleagues told what really happened as they built their dynamo while eating fast food, staying up all night, and thumbing their noses at how things are usually done.

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By Otis (San Francisco, CA) · ★★★★★ · March 22, 2011
This is a book that every entrepreneur definitely needs to read, and everyone who works even remotely with Facebook needs to read. It does a simply amazing job going behind the scenes of Facebook and describing where the site came from, how it got to where it is, and where it's going.

The author h... ...more
By Cynthia (The United States) · ★★★☆☆ · November 20, 2010
An interesting read, though it was about twice as long as it needed to be. It is unbelievable the number of companies begging to put money by the millions into FB, and also amazing that the CEO Mark Zuckerberg has resisted so many opportunities to sell and become very wealthy - or to even go publ... ...more
By Stephanie (The United States) · ★★★★☆ · April 25, 2013
This book is already slightly out of date, but it is a well-reported and engaging summary of Facebook's history and impact through 2010. When Kirkpatrick waxes about big picture issues, he is smart, strikes the exact right tone, and doesn't belabor his own points.

Not a Facebook user until 2009, i... ...more
By Kathy (Stone Mountain, GA) · ★★★★☆ · December 17, 2010
I read the Accidental Billionaire a few months ago and even though I thought it was almost a tabloid sort of book about the founding of Facebook, I was still completely captivated to learn how Facebook was started. I was so intriqued by the founding of Facebook that I wanted to learn more. Did Zu... ...more
By Michael (Eau Claire, WI) · ★★★★☆ · December 31, 2010
Kirkpatrick's The Facebook Effect is a journalistic approach to the development and changes in Facebook as a platform and company since its inception. The book is easy and fairly quick to read, and chock full of details. At times, I think it was a bit too heavy on advertising approaches and finan... ...more
By T. (Dunedin, E7, New Zealand) · ★★★★★ · October 10, 2010
It's hard to comprehend an internet user who hasn't heard of Facebook, sure there are many out there who don't feel the need to use the application, and some who stubbornly resist signing up for various reasons (usually privacy fears or strange phobias of their friendships being somehow changed i... ...more
By Kshitij (Gwalior, 35, India) · ★★★★☆ · August 19, 2012
This book was exceptional. Telling us about how Facebook was formed in every detail. I mean look at it, i am logging on to goodreads from my facebook account.
David's style of writing is amazing. They way he has conveyed everything has been pleasing. This book has been quiet inspirational. Mark Z... ...more
By Lijo (Palo Alto, CA) · ★★★☆☆ · July 23, 2011
I love reading books about internet companies. Books like Boo-Hoo about the erstwhile and The Google Story about Google and was looking forward to this book aout Faceook when I read about this for the first time in TechCrunch. The writer seems to glorify Mark Zuckerberg and seems be a hug... ...more
By Amy L. (Montgomery, AL) · ★★☆☆☆ · August 24, 2010
With a title like "Facebook Effect" I was hoping for more on how Facebook is currently being used and perhaps case studies of how it has positively and negatively affected the lives of its users. Instead what I got was a sycophantic overview of the company history and development of Facebook. Thi... ...more
By Tim (West Hollywood, CA) · ★★★★★ · July 07, 2010
Somehow now seems like the perfect time for an all encompassing report on both the history and state of social networking behemoth Facebook. Having experienced what can only be described as torrid growth – closing in on a half-billion users – while still taking in private money prior to a much an... ...more