Entry Strategies for International Markets

Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. -Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe-among other recent geopolitical developments-have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.

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By Dr.fachry (Indonesia) · ★★★★☆ · February 03, 2008
This book guides you for knowing the behavior of your customer ,so that you can decide the strategy in marketing precisely ...more
By Phil (Chicago, IL) · ★★★★☆ · January 19, 2008
Despite when it was written, the book is still relevant for the themes it introduces. ...more
By Quangvương (Hanoi, 44, Viet Nam) · ★★★★☆ · October 09, 2013
great book talking about entry modes ...more