Intl Franchising Industrialized Markets: West & North Europe

"Ilan Alon and Dianne Welsh have created a valuable franchising resource focusing on the West and North European market. The book's articles/chapters cover a huge range of important franchising issues, and are both interesting and insightful. . .It is crammed with interesting and useful information." Dr. Callum Floyd, Editor of

As companies globalize, they are finding many new opportunities in more and more markets around the world. Forward-thinking businesses are profiting from operating in markets that previously seemed closed or inaccessible.

But as the company grows and diversifies, it becomes more important to understand the legal, cultural, and business landscape in each new target country or region. Entering new markets “blind” can result in legal problems and business setbacks.

CCH now offers International Franchising in Industrialized Markets: Western and Northern Europe, a book intended to help companies enter new markets with their eyes wide open and an invaluable resource for any company looking to expand into new markets.

No other publications offer this array of accurate, up-to-date information on international markets and the laws and regulations by which they are governed. No other publications provide you with the intelligence needed to make smart decisions regarding expanding your franchise operations into established markets.