Selling the Gold: History of Sunkist & Pure Gold (Citrus Roots:, Volume I)

The golden orange manifested the "California Dream" and became synonymous with the trade names of Sunkist and the lesser entity, Pure Gold. The "dream" induced the citrus gold rush which brought more people to California than the gold rush of "49". This is a composite story of one component to the citrus cycle - the cooperative marketing of the golden Sunkist fruit as told in the award-winning account by R.M. MacCurdy, the fifty years of Pure Gold written by V. A. Lockabey and excerpts from Sunkist Growers, Inc. all brought together by R. H. Barker through many pictures. The "Citrus Roots" series makes for fascinating reading...