Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now
Launch effective real-time communications to win in today'salways-on world Gone are the days when you could plan out your marketing andpublic relations programs well in advance and release them on yourtimetable. "Real time" means news breaks over minutes, not days. Itmeans companies develop (or refine) products or services instantly,based on feedback from customers or events in the marketplace. Andit's when businesses see an opportunity and are the first to act onit. In this eye-opening follow-up to The New Rules of Marketingand PR , a BusinessWeek bestseller, David Meerman Scottreveals the proven, practical steps to take your business into thereal-time era. Find out how to act and react flexibly as events occur, positionyour brand in the always-on world of the Web, and avoidembarrassing mistakes and missteps. Real-Time Marketing andPR will also enable you to: Develop a business culture that encourages speed oversloth Read buying signals as people interact with your onlineinformation Crowdsource product development, naming, and even marketingmaterials such as online videos Engage reporters to shape stories as they are beingwritten Command premium prices by delivering products at speed Deploy technology to listen in on millions of onlinediscussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage.What counts today is speed and agility. While your competitorsscramble to adjust, you can seize the initiative, open newchannels, and grow your brand. Master Real-Time Marketing andPR today and become the first to act, the first to respond, andthe first to win!
Reviews from Goodreads.com
THE SOUNDVIEW REVIEW:
Author David Meerman... ...more
Wow… a ‘head screwed on’ view of how marketing and PR: exactly what it says on the cover. I found myself... ...more
Now done! Still a thoguht provoking read that illustrates in impact that social media has had on the PR game. Definately puts a challenge out there to all marke... ...more