Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

Launch effective real-time communications to win in today'salways-on world Gone are the days when you could plan out your marketing andpublic relations programs well in advance and release them on yourtimetable. "Real time" means news breaks over minutes, not days. Itmeans companies develop (or refine) products or services instantly,based on feedback from customers or events in the marketplace. Andit's when businesses see an opportunity and are the first to act onit. In this eye-opening follow-up to The New Rules of Marketingand PR , a BusinessWeek bestseller, David Meerman Scottreveals the proven, practical steps to take your business into thereal-time era. Find out how to act and react flexibly as events occur, positionyour brand in the always-on world of the Web, and avoidembarrassing mistakes and missteps. Real-Time Marketing andPR will also enable you to: Develop a business culture that encourages speed oversloth Read buying signals as people interact with your onlineinformation Crowdsource product development, naming, and even marketingmaterials such as online videos Engage reporters to shape stories as they are beingwritten Command premium prices by delivering products at speed Deploy technology to listen in on millions of onlinediscussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage.What counts today is speed and agility. While your competitorsscramble to adjust, you can seize the initiative, open newchannels, and grow your brand. Master Real-Time Marketing andPR today and become the first to act, the first to respond, andthe first to win!

Reviews from Goodreads.com

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By Arrica (Kuala Lumpur, WP, Malaysia) · ★★★★★ · June 08, 2011
Clearly, undoubtedly the best marketing and social media book I've ever read. When I saw the price tag of Real-TIme Marketing and PR, I wasn't entirely sure whether I should get it or not but now, I can honestly tell you-it's worth every single cent. I might not be applying this knowledge now-as... ...more
By Soundview (Kennett Square, PA) · ★★★★★ · April 25, 2012
Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now by David Meerman Scott was chosen by Soundview Executive Book Summaries as one of the Top 30 Business Books of 2011.

THE SOUNDVIEW REVIEW:

Author David Meerman... ...more
By Daniel (The United States) · ★★★☆☆ · July 25, 2011
I was given David's book as a speaker gift at a healthcare conference earlier this year where we were both presenting. I didn't have the opportunity to hear him speak at the meeting but wish I had. While the book has a lot of very practical and expected advice, he does a good job of making the ca... ...more
By Anne (Derby, KS) · ★★★☆☆ · February 16, 2015
This book came highly recommended and much of the wisdom is solid, if redundant for digital marketing professionals. Unfortunately, I found the author's tone arrogant and self-important which, rather than establishing his expertise, was off-putting. Still, it was a worthwhile read and would have... ...more
By Nicole (Halifax, NS, Canada) · ★★★☆☆ · March 29, 2014
Seemed very similar to his other books, and told many of the same stories. ...more
By Ben · ★★★☆☆ · December 29, 2012
Originally wrote: “I had the pleasure of meeting David at SxSW earlier this year and, surprisingly for someone who lives in marketing, had never read any of his books. So now I’m fixing that.”
Wow… a ‘head screwed on’ view of how marketing and PR: exactly what it says on the cover. I found myself... ...more
By Chris (Santa Barbara, CA) · ★★★☆☆ · March 21, 2011
Just started, but so far well-paced, well-presented and intelligent. Though I must say, it is clear the author is impressed with himself.

Now done! Still a thoguht provoking read that illustrates in impact that social media has had on the PR game. Definately puts a challenge out there to all marke... ...more
By Judith (The United States) · ★★★★☆ · April 12, 2011
Excellent advice from one of the top leaders in PR and Marketing. This guy is my hero. And he's entertaining, too! ...more
By Luca · ★★★★☆ · November 03, 2012
come cambiano il marketing e le PR oggi ...more