Small Business Marketing in a Week (Teach Yourself)
From taking a clear look at where your business is now, to finding new customers and increasing the loyalty of long-time clients
Sunday: Understand the principles that will clearly identify where your business is currently and what needs to be done. Monday: Ensure you are sowing the right seeds to attract the right type of customers with your existing marketing strategies. Tuesday: Discover how to keep your customers longer and improve your conversion rates. Wednesday: Increase customer loyalty and frequency of purchase by integrating your customers into your business. Thursday: Increase the value of your sales with effective, efficient systems and processes to drive down wastage. Friday: Grow your business by attracting new clients and building stronger relationships. Saturday: Manage your marketing activities to improve the return on your investment for the future.