Marketing Your Business with Facebook: Leveraging Facebook for Businesses
What to expect out of Facebook Marketing Understandably, social media marketing and Facebook in particular is the answer to next gen marketing and the reason why everyone is eager to join the bandwagon. However, you must still work on your marketing campaign to achieve your goals; Facebook is a tool that you can use to accelerate the campaign. For a Facebook campaign to be successful, you must understand the goals of your campaign. Ask yourself questions like: Do you want to reach new customers or existing ones? Do you expect to generate direct revenue from this campaign? Are you trying to increase your referral business? Are you trying to reposition your brand or product? Do you want to improve the customer perception about your customer service? Are you trying to establish a platform for your future products or services? Answering these questions will help you decide how aggressive your marketing strategies should be. Design your marketing strategy bearing in mind that Facebook is an interactive medium.