Why Should I Sell To You?: Re-thinking B2B Sales.
The Sales has always been social. It’s only now when the tools used for social have started to gain social networking-like features and provide mining and arrangement of contextual facts, rumors and news about selected customers. We all know that’s not social sales but it's something that sounds cool. “Why Should I Sell To You?” or short “Whysell” compiles three aspects of B2B Sales together: Social Selling (if you can call it that), Creative Selling and Focus Selling. “The Whysell” proposes several new and revisited old models and thoughts that will help you improve your sales. If you like pragmatic approach and rational approach, you'll fall in love with "Why Should I Sell To You?".