Made You Look: How Advertising Works and Why You Should Know
Advertising is pervasive. A typical North American child views a staggering 40,000 ads every year on TV alone! With such a vast number of commercials out there, who's helping kids decode the messages? Media maven Shari Graydon, that's who!
Made You Look offers an intriguing exploration of advertising's inner workings. From the earliest roots of advertising to the guerrilla marketers of the 21st century, this revealing book shows kids where ads came from, where they're going, and how they work.
Bursting with behind-the-scenes secrets, thought-provoking Try This at Home activities, and plenty of tips to empower young consumers, Made You Look is any child's ultimate guide to the advertising universe.
- Dynamically written by an experienced media authority Concrete examples drawn from familiar, contemporary ads Thought-provoking tips and easy-to-do activities encourage critical thinking
Reviews from Goodreads.com
I really enjoyed this book. The language Graydon uses is plain and direct, and she poses a lot of hypothetical situations and simple experiments that encourage the reader to think about their own experiences and to recognize the effect that... ...more
This is an updated version of a 2003 book, which does reflect the online advertising that was not as widespread ten years ago. I did have to laugh at the first lines of the book "Do you remember the day your parents say you down to have a serious talk about advertising? Me neither." (page 6, E AR... ...more
The book is lively and informative wit... ...more