Made You Look: How Advertising Works and Why You Should Know

Advertising is pervasive. A typical North American child views a staggering 40,000 ads every year on TV alone! With such a vast number of commercials out there, who's helping kids decode the messages? Media maven Shari Graydon, that's who!

Made You Look offers an intriguing exploration of advertising's inner workings. From the earliest roots of advertising to the guerrilla marketers of the 21st century, this revealing book shows kids where ads came from, where they're going, and how they work.

Bursting with behind-the-scenes secrets, thought-provoking Try This at Home activities, and plenty of tips to empower young consumers, Made You Look is any child's ultimate guide to the advertising universe.

Key Features:

  • Dynamically written by an experienced media authority
  • Concrete examples drawn from familiar, contemporary ads
  • Thought-provoking tips and easy-to-do activities encourage critical thinking

Reviews from

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By Vidya (The United States) · ★★★★☆ · October 24, 2014
If you ever need an Advertising 101 for kids (for anyone, actually), this will definitely help. This book is a treasure trove of information, trivia, and of advertising tricks too! How the Mad Men of Madison Ave get your attention, and before you know it, you are buying something you did not real... ...more
By Francoise (The United States) · ★★★★★ · April 08, 2009
Fascinating! Spells out clearly the things that I often suspected but never really have seen written. Although this book was written for young people, I would recommend it to anyone! Really made me think about the impact of advertising on my life. ...more
By Corrina (Oakville, ON, Canada) · ★★★★★ · December 07, 2014
Read my full review at!

I really enjoyed this book. The language Graydon uses is plain and direct, and she poses a lot of hypothetical situations and simple experiments that encourage the reader to think about their own experiences and to recognize the effect that... ...more
By Ms. · ★★★★☆ · August 04, 2013

This is an updated version of a 2003 book, which does reflect the online advertising that was not as widespread ten years ago. I did have to laugh at the first lines of the book "Do you remember the day your parents say you down to have a serious talk about advertising? Me neither." (page 6, E AR... ...more
By Suz (Alcoa, TN) · ★★★★☆ · October 20, 2013
Shari Graydon does an excellent job of explaining the principles of advertising - how it works, who it targets, and the history of it from ancient times to current practices. Explanations are broken up cartoon illustrations of the points being made, whether it is product placement in TV and movie... ...more
By Wayne (Tacoma, WA) · ★★★★☆ · August 10, 2013
Made You Look is a book designed to help give younger consumers awareness of the pervasiveness of advertising in our modern world. From online ads in social media to product placements in movies, there is no easy way to consume media without running into ads.

The book is lively and informative wit... ...more
By Ronda (Whitehall, MI) · ★★★★☆ · March 16, 2015
I thought this was really interesting. Great for older kids to read, since it helps you to be more aware and less manipulated by advertising. ...more
By Pedro (Caldas Da Rainha, 13, Portugal) · ★★★★☆ · August 20, 2013
This was a pretty neat book to read and get some clear ideas on marketing and advertising. Of course I'm a 31 yo lawyer and as such, not the book's intended audience. Though most of it was already known to me, I did find out some new and curious things. However, some thin might be a bit complex f... ...more
By Kimberly (The United States) · ★★★★☆ · February 15, 2014
New, updated edition is available. Every kid should read this book. Teach your kids to spend their money wisely. ...more
By Kevin (Belleville, MI) · ★★★★☆ · January 24, 2014
I can definitely see myself pairing this with THE GOSPEL ACCORDING TO LARRY when I teach it next year. ...more