Made You Look: How Advertising Works and Why You Should Know
THE kids' survival guide to advertising, revised and updated for the digital age.
Ads are everywhere: they try to be your friend on social media, pop up in the background of your videogame, and even message your phone when you walk by a store. Increasingly kids are the prime target of these marketing messages. But they also have more power than ever to fight back.
For ten years, Made You Look has been an essential self-defense guide for youth trying to make sense of the complex world of advertising. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad landscape, from digital tracking and browser cookies to social media, viral videos, and reality television.
From the earliest roots of advertising to the undercover marketers of the 21st century, this revealing book shows where ads come from, how they work, and why kids need to be informed. Bursting with real-life examples, thought-provoking questions, hip illustrations, and plenty of tips to empower young consumers, Made You Look is every kid's ultimate guide to the advertising universe.
Reviews from Goodreads.com
I really enjoyed this book. The language Graydon uses is plain and direct, and she poses a lot of hypothetical situations and simple experiments that encourage the reader to think about their own experiences and to recognize the effect that... ...more
This is an updated version of a 2003 book, which does reflect the online advertising that was not as widespread ten years ago. I did have to laugh at the first lines of the book "Do you remember the day your parents say you down to have a serious talk about advertising? Me neither." (page 6, E AR... ...more
The book is lively and informative wit... ...more