Digital (PDF)

The Challenge of Interior Design

Discover the power of interior design and how it affects the world. This intimate look at the changing design profession examines where the business is today and where it is going. From business theories and marketing challenges to learning programs and career-building, interior designers and other design specialists will find all they need to succeed in their field. Chapters cover how to: --Analyze what clients want --Modernize living spaces --Create environmentally friendly designs --Use sound judgment and ethical practices --Spot trends --Work with a team --Recognize the effect of design on behavior --Monitor changes in the industry This guide also offers the newest communication tools for managing designer-client relationships and the tools for mapping out the future of a design firm. This is an inspiring call to action for any designer hoping to expand personal and creative horizons, develop his or her skills, or find new opportunities to create the optimal interior space.