Green Graphic Design

Can a graphic designer be a catalyst for positive change? Green Graphic Design reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity. Simple, eco-innovative changes are demonstrated in all phases of the design process, including:

· Picking projects
· Strategizing with clients
· Choosing materials for manufacture and shipping
· Understanding users
· Picking ink and paper for printing
· Binding
· Packing final products
· Building strong brands
· Working with clients to foster transparency and corporate social responsibility

Fully illustrated and packed with case studies of green design implementation, this reference guide more than inspires; a "sustainability scorecard" and a complete glossary of key terms and resources ensure that anyone in the design field can implement practical green solutions. Green Graphic Design is an indispensable resource for graphic designers ready to look to the future of their business and the environment.

Reviews from Goodreads.com

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By Noah (The United States) · ★★☆☆☆ · March 07, 2009
A serviceable guide to the growing movement of environmentally conscious graphic designers. Spends much of it's time on product design using mostly examples from the author's firm which specializes in working with very large corporations. I'm not entirely certain what audience this is for since i... ...more
By Eric (San Francisco, CA) · ★★★★☆ · February 12, 2009
Indispensable for designers. Nice work, Brian and Celery! Finally, a fairly comprehensive guide to approach a more sustainable design practice. It's only flaws would be that some of the information is probably already out of date, and I wish the case studies were a larger scale of projects (if on... ...more
By alana (eHawk) (Somerville, MA) · ★★★★☆ · June 25, 2013
good quick well presented message on sustainability issues for graphic designers to think about. ...more
By Tim (Newark, DE) · ★★★★★ · February 28, 2011
sustainability. responsibility. two words that mean much more than they did two days ago... ...more
By Steve (Houston, TX) · ★★★★★ · June 15, 2012
Excellent communication ...more