Color Design Workbook: A Real World Guide to Using Color in Graphic Design

Now in Paperback!

Since color is such a important part of graphic design, designers need the most up to date as well as the most fundamental, information on the subject to have the tools needed to use color effectively. From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers.

Reviews from Goodreads.com

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By Bernadette (Chittenden, VT) · ★★★★★ · October 10, 2008
Visually beautiful. Those of us who love color and design now the thrill of getting new pantone chips...this book is that thrill all wrapped up in one beautiful package. Beautiful palettes and plenty of useful design concepts. ...more
By Adam (The United States) · ★★★☆☆ · December 23, 2011
A reasonably good introduction to using color in graphic design for print media, and to a lesser degree computer displays and architecture.

Some notable topics and points:

- RGB (additive primary colors) as used on light-emiting devices like TVs and computer monitors, vs CMY (subtractive primary co... ...more
By Anna · ★★★★☆ · September 20, 2013
The color wheel as a star design on p. 17 is something my children can replicate -- more interesting the usual circular color wheel. There's also a 12-step color wheel on p. 20 and a complex analysis of color harmony that older students or adults would use, but I think it's too difficult for my 8... ...more
By Serge (Shelter Island, NY) · ★★★★☆ · November 11, 2014
An excellent resource on color theory and its use within graphic design. For beginners, it covers basic theory, and for more advanced practitioners, it presents enough material to inspire and embellish their established knowledge. One of the highlights of the book, would be the back section in w... ...more
By R.Friend (The United States) · ★★★★☆ · June 20, 2008
Another good addition to the "Workbook" series, and includes decent examples and case studies from Adams Morioka. Gives a bit more exposure to packaging design than I'd prefer, but overall, a book I'm happy to have. ...more
By Silviu (Bucharest, 10, Romania) · ★★★☆☆ · March 05, 2013
Not bad, but I was expecting more. Quite basic, as much as theory goes. You might find a nugget of wisdom here and there, and the case studies are interesting. ...more
By Cornflakegirl (Ireland) · ★★★★☆ · February 16, 2013
Very good introduction to color and how to use it. It comes with some studio cases that results very helpful. ...more
By Hellofutureboss (Aveiro, 02, Portugal) · ★★★★☆ · May 06, 2010
Good book on color design. A bit pricy for the content, but still a good workbook. ...more
By Jaye (San Francisco, CA) · ★★★★☆ · November 09, 2009
This book looks lame but is actually awesome. Don't judge a design book by its cover? ...more