In Fashion

A clear introduction to the fashion industry, this best-selling text is as dynamic as the business itself. Through concise language and full-color photographs, author Elaine Stone provides students with an overview of fashion, from its history, cyclical nature, and development to the materials, producers, and retailers who impact the business on a global level. Whether their plans include design, product development, merchandising, buying, manufacturing, or entrepreneurship, students will gain a thorough understanding of how the industry works and what lies ahead for them professionally.

Online Resource Page includes embedded video and links to articles related to the "In Fashion Spotlight," "Everything Old is New Again," Timeless Treasures," and "Tools of the Trade" chapter features.