What Makes Your Brain Happy and Why You Should Do the Opposite
This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains' foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives. From the Trade Paperback edition.
Reviews from Goodreads.com
In a political discussion, the one side will maintain adamantly their opinion is the cor... ...more
Among the topics discussed are the brain's craving f... ...more
the pleasure of certainty
the need for cognitive closure
the zeigarnik effort
I just need to go through my bookmarks and dog ears to remind myself what they mean.
A nice book that basi... ...more
-easy to read
-some chapters are ok. A few misrepresentations of data, but at least ample reference to studies and professional opinions.
What makes this different from other books in its genre is that this touches on what changes we can make to improve ourselves, based o... ...more