Marketing Your Small Business For Dummies

Attract customers and ensure the ongoing success of your small business with this no-nonsense guide. Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank.: Know your target market — identify your ideal customers, and what, how and why they buy; Develop business and marketing plans — learn how to create them and why they're so important; Build effective databases — develop a database that creates business for you, without the headaches; Solidify your branding — create a unique brand and keep it fresh and exciting; Understand the power of advertising — assess if it's right for your business and how to pick the right strategies; Master publicity — get your business in the media with the right message; Implement relationship marketing — develop and maintain networks to create new opportunities; Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business