101 Ways to Promote Your Web Site (101 Ways series)

This comprehensive, hands-on, step-by-step guide is guaranteed to attract more potential consumers to any given website. With hundreds of proven tips, tools, and techniques, this freshly updated edition provides the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will find this guidebook invaluable for developing online strategies. A personal password is also included for accessing the companion website, which provides up-to-the-minute internet marketing news and expanded information. From optimizing websites for search engines and incorporating dynamite public relations strategies to offline promotion and ensuring customer satisfaction, this handbook and website combined are unbeatable for helpful online promotional resources.

Reviews from Goodreads.com

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By Tuba Başak (Istanbul, 34, Turkey) · ★★★☆☆ · May 22, 2013
Somewhere in the book she says two years in social media is like ages. I think this is true and it's also affecting her book. She mentions msn in her book which no longer exists. ...more
By Lisa (Palatine, IL) · ★★☆☆☆ · November 21, 2010
I picked up a couple of useful tips, but most of the information is available somewhere else and is far more current than what is in this book. ...more
By Jeff (Pennington Gap, VA) · ★★★★☆ · March 09, 2010
Internet marketing techniques used by those that are succeeding in this business ...more
By Shawn (Roscoe, IL) · ★★★☆☆ · June 06, 2007
Not sure how relevant these are any more, but the tips were useful back in the day.
By Mohsen (Iran) · November 17, 2007
old but not bad, ...more