Global Product Development Strategy at Electric-Hydraulic Market

Master's Thesis from the year 2011 in the subject Business economics - Supply, Production, Logistics, grade: -, University of Bolton, language: English, abstract: Because of the worldwide rising inquiry for electric-hydraulic components this shows in the hydraulic branch a future market. Bosch Rexroth is one of the worldwide biggest suppliers of hydraulic components. The economic success of the enterprise can be guaranteed only by an enterprise strategy which changes in the market takes into consideration. To satisfy the rising requirements of customer wishes, the product program of the electric-hydraulic components must be adapted and extended. The purpose of this work is to a global product development strategy at electric-hydraulic market for Bosch Rexroth To develop a suitable strategy the electric-hydraulic market was more exactly examined. Besides, the future growth potential, the existing competition and requirements of the customers should be determined. On the other hand the product program of the electric-hydraulic components from Bosch Rexroth was examined and its advantages and disadvantages. In addition, the customer service by Bosch Rexroth was more exactly looked, because this is a determining interface and decisively is for the success in the market. To examine all these aspects and to value various theoretical analysis methods and assessment models were used. A huge number of the required information could be determined by interviews and questionnaires. The electric-hydraulic market is a target market for Bosch Rexroth which can be taken by the advancement and removal of the product program. The most successful product development strategy is to develop missing components in narrow collaboration with especially well-chosen customers. To be able to pursue successfully this strategy, internal expiries for customer service should be improved. Decisively for the success of the strategy is the choice of the customer. Moreover it is to be checked a