Tourism 2020 Vision Vol. 7 Global Forecast and Profiles of Market Segments
Tourism: 2020 Vision - Global Forecast and Profiles of Market Segments completes the series of reports produced in UNWTOs Tourism vision 2020 programme of research and forecasts on tourism trends and impacts. Divided into 4 chapters, the report first examines the development of tourism in the world in the 1990s and the global tourism prospects for this period to the year 2020. It also assesses the tourism policy and strategy implication of a number of tourism Mega trends. The second chapter summarizes the quantitative forecasts by region. The third chapter deals with the key developmental and marketing factors governing the forecasts for the period to 2020. Finally, the forth chapter analyses the ten most dynamic market segments during the next decades.