10 Reasons Why You Should Invest in Mobile Advertising

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10 Reasons Why You Should Invest in Mobile Advertising
Advertising in Australia is very important in
order to keep one's strong hold in the market. A
lot of new advertising methods are now available
to business owners and retailers such as mobile
and coupon advertising.
Below are the 10 reasons why you should invest
in mobile advertising in promoting your products
and services.
1. Shoppers are always "on-the-go".
Mobile users are usually on-the-go. This means that they do not have the time
to sit in front of a TV or listen to the radio. Mobile advertising caters the
need of businesses and advertisers to reach these potential clients anytime
and anywhere. Mobile ads appear on the mobile devices, which most people
carry with them all the time.
2. Mobile advertising will surpass online advertising.
In advertising in Australia, it is seen that the use mobile internet has
surpassed desktop and laptop internet usage. Survey also showed that half of
the local searches are also made through mobile devices. People use mobile
all the time even while doing other things. Thus, this yields to a shift from
online advertisements to mobile ads. For example, mobile advertising in Perth
can be beneficial for businesses in trying to reach local consumers.
3. Everyone owns a smartphone.
It is a no brainer that almost everyone owns a smartphone nowadays, even
teens.
Surprisingly,
1
billion
smartphones
are
currently
in
use.
Mobile
devices have been an integral tool of our life as they are used in a variety
of ways that would benefit the user. Smartphones are used to communicate,
which can be vital in case of any emergency or just keeping in touch.
4. Mobile devices were popular electronic buys.
Every Christmas, graduation or birthday, mobile devices top the list of gifts
that people get. Apple recently released the new iPhone 6 and we expect that
a lot of people will be lining up to get their hands on the device. A person
sometimes own more than one device.
5. People spend a lot of time looking on their smartphones.
Let us all admit that we take a look in our mobile devices most of the time.
Some people used their phones and other mobile devices in checking their
email,
their
social
media
accounts,
check
the
weather,
check
the
stock
market,
listen
to
music
and
play
games.
This
behavior
highly
encourages
mobile advertising, because users will most likely see the ads. Advertising

in Australia has taken a turn and consider people's habits when it comes to
choosing effective methods of promotion.
6. Most people use mobile internet than desktop and laptop computers.
A lot of carriers are updating their mobile internet connection to cater the
needs of their subscribers. With the emergence of faster mobile internet, a
lot of users are turning to this than searching things with their desktops or
laptops.
Moreover,
some
people
find
it
more
convenient
to
check
email,
messages, reminders and facts through their mobile devices than with desktops
and laptops.
7. Purchases are made through mobile ads.
Mobile advertising increases store traffic, which will eventually lead to
purchases. Some people tend to drop by in stores due to curiosity and to look
around. However, this could yield to impulse buys or recurring client. Mobile
advertising in Perth can target locals and help in increasing the number of
their visitors.
8. Tablet users recorded longer engagement.
According
to
a
survey,
tablets
recorded
longer
engagement
compared
to
smartphone
users.
Tablet
users
tend
to
spend
more
researching,
reading
reviews and tracking down special offers before coming up with a decision to
buy a product or avail of a service.
9. Mobile advertising is cheaper.
One of the primary concerns of business owners and advertisers is the cost of
placing a mobile ad. Mobile ads are way cheaper as sources revealed that
costs $2.85 to reach 1,000 iPhone users through a mobile ad than an ad posted
in national newspaper, which can cost more than $100 to reach 1,000 readers.
10. Can be paired with other forms of advertising.
One of the great characteristics of mobile advertising is the fact that it
can be paired with other forms of advertising such as coupon advertising. One
can post exclusive discount vouchers through mobile ads. For example, coupon
advertising in Perth can be done by local businesses when advertising in
mobile devices to invite new customers in their outlets.