3 Things You Need to Know About App Development

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3 Things You Need to Know
About App Development

Do you have a killer app idea? I want to hear from you: http://goo.gl/MJzuDV
We can build it for you and help launch it.We may even want to partner with you.
There are over 1,000,000 apps in the App Store and even more available for Android.
In May 2013, Apple announced 50 billion apps had been downloaded since they opened shop in
The huge adoption rates of mobile over the last 5 years have turned many app founders into
millionaires. It's a very exciting new economy paying over $9B in app sales to developers.
There's gold to be made there.

If you have an idea for an app, you should spend the time and explore concept further.Think it
through, get a quote, do some testing, see how it's received, iterate, repeat.
Here are 3 things you should know about app development:
1.It's kind of like Hollywood.
Everyone wants to be an actor.Well, not everyone. But you get what I mean.And there can only
be oneTom Cruise.
Everyone wants to create the next Facebook.
When you solve a pain in a marketplace with an app, you need to do it in a much better way than
ever before. In other words, you can't be just anotherTom Cruise.You have to be a whole other
animal altogether.
The litmus test is this: Is your solution so awesome people wouldn't want to go back to the `old'
way of doing things?

The good news is there's always room for something good. People are always hungry for the next
thing.To break through all the noise and gain traction, though, your solution must be significantly
different not just faster, better, cheaper.
Think simple, fun and easy.
I showed Uber (uber.com) to a Fortune 500 executive the other day. He `got' the concept right
away and with enthusiasm. I'm sure he downloaded it later that evening.
Take a look at SnapChat (snapchat.com).The company is less than 3 years old.The concept is
simple.Why didn't I think of that??
On November 14, 2013, Facebook offered acquire them for $3B in cash.They declined.The next
day Google raised the ante and offered $4B.They declined that one, too.

2. Money does not fall from trees.
If you're an EvanWilliams (Twitter founder) or a Reid Hoffman (LinkedIn founder) and you have
a great idea for an app, of course people will throw money at you even
if you don't yet have a product nor any users. It's because those guys have illustrious track
records.They are bankable.
For the rest of us, the seed money won't come so easy. Smart money doesn't do dumb things. It
generally wants to see something promising first. So to get the money you need to develop your
app AND to create a business around it, you will need at least one of the following:
proven track record
a mind blowing product (that actually works)
lots of happy users and high adoption rates
The important point is all good things start somewhere.They usually start small, on a granular
level, and then grow organically.
If you want investors, you have to show something for it.

3.You do need a business model.
Which brings us to the proverbial bottom line. Investors eventually need to see a return on
theirmoney.They may not need all of their bets to win, but they do want to bet on horses that
look like winners.
It's said that if you make enough people happy, you can have anything you want. As an
entrepreneur, your primary focus should be gaining new users and keeping them. Don't settle for
mild satisfaction. Aim instead for raving lunatic, happy users.They will become your evangelists
and growth generators.
We are working on a bunch of projects inside SuperGeeks. Some are coding jobs for clients, some
are joint ventures, and some are little development projects we think would be cool to bring to
Here's one of them: http://goo.gl/gfT1tP Contact me if you're interested in that startup:
[email protected]

I recently reached out toTony Hsieh, CEO of Zappos (zappos.com), for seed funding and advice.
His team asked a bunch of questions to `get the conversation going:'
Who's your customer?
What's their problem that you're passionate about solving?
What would the best solution for this need to include? (Not your product)
Why is your product or service the best tool for this solution?
What's unique about your company, technology, market, etc?
How do you measure your company's success?
What's your traction in the market like?
You will need your answers for your killer app idea. I am delighted to help.
By the way, I will attend SXSW Interactive in Austin next month.Anyone else joining?
#hisxsw2014 Looking forward to seeing you there.

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