Advantages of Big Data and IoT in Digital Marketing

Text-only Preview

Advantages of Big Data and IoT in Digital Marketing
In this digital age, organizations are taking advantage of digital marketing to reach out to a wide range of
consumers across the globe. Digital marketing is helping organizations to reach to target audience, for
whom they have developed the products and wish to sell their products. Digital marketing gives them
the flexibility to segregate audience according to age groups, genders, and their interests. Marketing
agencies are taking advantage of Big Data and Hadoop Training Internet of Things [IoT], for targeting
right audience. These two components are acting as the driving force for digital marketing. In the
following paragraphs we will be focusing on Big Data and IoT and their benefits in digital marketing.
About Big Data Hadoop Training?
As the word Big Data itself implies that it is a data-set which deals with large chunks of digital data. This
digital information can be anything ranging from sales information, online consumer data, mobile data,
social media and more. Big Data can be available in structured or unstructured manner. Manufacturers
and service providers collect these from various agencies and make use of this information for
promotion of their products and marketing purposes. They make use of analytics and take services of
experts to devise a marketing plan and strategy which helps them to use this data in an optimum
manner and reach out to maximum number of people. By planning in this manner companies can reach
out to their target audience in a better and efficient manner.
About Internet Of Things [IoT]
Internet of Things (IoT), well this word might look new to many people, but it is the buzzing word that’s
around the world of smart gadget users. So what does this term IoT really mean, well in simple words, it
is a massive network of devices that have the ability to connect and share the information with the aid
of internet. This can be anything ranging from your smartphone, wearable gadgets, and headphones to
smart television sets.
Importance of Big Data and IoT in Future Markets
According to a survey conducted by a reputed organization, by the year 2020 the total number of
connected devices could reach 26 to 28 billion. Many manufacturers across the globe are targeting this
network architecture and are ensuring that their future products are designed and developed on the
lines of IoT architecture so that they will be geared to face the future market. In simple words, it’s like a
chain reaction of things, from the moment your alarm goes up in the morning till you go back to your
sleep, where all the events happen as all the devices are synchronized using IoT.
So, the sooner the better. Marketing companies have to adapt to the changing trends in the global
market. Some marketing agencies have already gained hands on experience in using Big Data, some are
in the learning curve and few are yet to begin. If we look at the reports published by a magazine, 30 to
40 percent marketing agencies are making use of Big Data Hadoop and around 40 percent of them are
starting to take the advantage of IoT technologies and planning their marketing strategies accordingly.
Marketing companies that are not equipped with this latest technology need to get acquainted to these
new technologies as more and more companies could pitch in their marketing requests based on these
new technologies which is cropping up at a very rapid pace and garnering massive attention. Looking at
the present trends we can assume that Big Data and Hadoop and IoT will dominate digital marketing
world and give new horizons to the marketing strategies.
[ Source : http://www.greycampus.com/blog/big-data/advantages-of-big-data-and-iot-in-digital-
marketing ]