Andrew Topliffe Portfolio August 2010

Andrew Topliffe Portfolio August 2010 screenshot

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Andy Topliffe DipM Cert DigM MCIMAugust 2010 Andy TopliffeAdve tir is ng Employee BrandingcommunicationsM de idia  lre atiCustomer onscommunicationsProduct introductionsCustomer eventsSales literatureDigitalSponsorshipContact details2About Andy y TopliffeExperienceProfessional Qualifications15 years professional B2C and B2B brand The Institute of Direct Marketing marketingmarkin  global blue chip and small and  CertificaCertific ta et in  Digit aDigit l Mark eMark tinge(R  esults(R medium sized businesses with UK, EMEA due August 2010)and Pacific experience (Full CV)University of Greenwich Master’s Degree in Marketing Part completed [1998‐2000]Core skillsCharteChart rer d InstitutInsetitut  of MarketingCore skillsMark Postgraduate Diploma in Marketing [1996] Development and implementation of marketing strategies, plans and campaignsBTEC Higher National Certificate 'Business & Finance‘ [1994]Integrated marketing communicationsBTEBT CE Or dinarOry NationalNaCertific aCertific ta et  Brand, product and account management'Business & Finance‘ [1992]Digital marketing development & implementationProfessional writing, PR and media liaisonAwardsProfessional writing, PR and media liaisonPeople, time and event managementMax Power magazine Best Brand Business developmentAdvertisement Award (1997)Hands‐on attitude, determined and goal Johnson Controls Corporate Merit Award driven(2009) nominated again in 2010driven()gAboutAdvertisingBrandingDigitalEvents EmployeePRProduct Customer LiteratureSponsorshipContactCommslaunchesComms3Advertising gAdvertising strategy developmentAgencyc  y selse ectiec onAgency briefing & partnershipCreative testingMedia evaluation & selectionMedia buyingMetricMe selection & measur emenmeasurtemenPost‐campaign evaluation and KPI/ROI analysisAboutAdvertisingBrandingDigitalEvents EmployeePRProduct Customer LiteratureSponsorshipContactCommslaunchesComms4BrandingBrand evaluation & analysisBrandBrpositioning &   development of values, messagesg  and attributesCreative developmentBrandBrco  mmunu in caticat oi nsn &    guidelinesImplemenptation and policinpgBrand metrics & measurementAboutAdvertisingBrandingDigitalEvents EmployeePRProduct Customer LiteratureSponsorshipContactCommslaunchesComms5Digitg alDigital strategy developmentWebWe sb is tet  devedev lopmenetlopmen  & maintenanceEmail mark emark te ingtDisplay advertisingSearchSearmark emark te ingtWeb analytics, data & insightOnline PR &  social media Integrating on‐ and off‐line commum nu in caticat oi nsnAboutAdvertisingBrandingDigitalEvents EmployeePRProduct Customer LiteratureSponsorshipContactCommslaunchesComms6Events ‐ publicityPlanning – objectives, key messages, budget, theme, location, KPI setting and measuremenmeasurtemenInvitations & guest management, Sourcing & selecting providers, Communications & coordination, Media relations & on site managementCase study – April 2010Johnson Controls ‘Road to energy efficiency’ 1,200km cycle ride by a team of 8 employees from Brussels to Monaco to generate awareness and employee engagement for inaugural Euro‐Mediterranean Energy Efficiency Forum. 5 organised events en route, daily riders blog, photo calls, employee communications, press event at finish. Cost €40k and generated publicity valued at €200k including local and nationanal news printprin  and TV coverar ge. AboutAdvertisingBrandingDigitalEvents EmployeePRProduct Customer LiteratureSponsorshipContactCommslaunchesComms7Events ‐ employeeyPlanned and delivered numerousnumeremploy eeemploy  events and conferences fromfr 20 to 250 people in   various locations across Europe and AustraliaAt my last event 43% of delegategs rated it Good, ,57% rated it ExcellentAboutAdvertisingBrandingDigitalEvents EmployeePRProduct Customer LiteratureSponsorshipContactCommslaunchesComms8Events ‐ exhibitionsDeveloped, delivered and measuredmeasurimpact of high quality  exhibitions at major consumer and trade events across Europe including:‐Live (Consumer, electronics, UK)The Hi  ‐Fi Show (Consumer,  le teciron cs, UK) The British Motor Show (Consumer, automotive, UK)Autosport International (Consumer, automotive, UK)Max Power Live (Consumer, automotive, UK)Mostra Convegno (Trade, HVAC, Italy)Buildings of Belgium(Trade, HVAC, Belgium)DSEi (Trade, Military, UK)AboutAdvertisingBrandingDigitalEvents EmployeePRProduct Customer LiteratureSponsorshipContactCommslaunchesComms9Events ‐ customerOrganised numerous corco poro ater hospitalityhospit events (Participative and non‐participative) including 2 years of FIA GT2 sponsorship and associatassocia et de  hospitalityhospit at all rounds. In total entertained over 1,000 clients and media across8 countriesAboutAdvertisingBrandingDigitalEvents EmployeePRProduct Customer LiteratureSponsorshipContactCommslaunchesComms10