ASHFORD BUS 352 Week 2 DQ 2 Customer Decision Process

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ASHFORD BUS 352 Week 2 DQ 2 Customer Decision Process
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For an online purchase, go through a sample customer decision
process. Explain the points in the process where the vendor has
an opportunity to add value. Be sure to answer the following
questions:
a. How does value vary for a large purchase versus a smaller one?
b. Does adding value always cost money?
Explain your answer in 200 words. Respond to at least two of
your fellow students’ postings.