Attitudes & Behavior

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  1. Does attitude affect Behavior?
  2. Introduction - Who’s talking? • Matthijs Roumen, 21, from The Netherlands • Student Communication & Multimedia Design • Erasmus student at Anadolu University from sept. 07 untill feb. 08.
  3. An attitude is a rather stable mental position held toward some ...
  4. An attitude is a rather stable mental position held toward some ... person.
  5. “Every attitude is a combination of feelings, beliefs and evaluations.”
  6. Behavior refers to the actions or reactions of an object or organism.
  7. Attitude predicts behavior vote example
  8. Inconsistency between people’s attitudes as verbally expressed and their actual behavior. Richard LaPiere example
  9. Situational pressure override other considerations.
  10. Can we change attitude?
  11. Yes! By using persuasive communication
  12. Persuasive Communication Messages that openly try to convince
  13. only works when the message delivered with credibility ...
  14. and the source is trustable.
  15. Can attitude change behavior?
  16. Yes! By justi?cation of effort
  17. Justi?cation of effort Army bootcamp example
  18. Attitude usually stays stable Same social environment
  19. Questions? • Slides on http://turkije.mroumen.com and http://log.mroumen.com