Baby Stroller and Pram Market Size, Share, Strategies, Global
Insights, Analysis and Forecasts, 2017 To 2021
About Baby Stroller and Pram
Parents have become much more involved socially and, hence, do not like to compromise on their social
commitments and leisure activities. Faced with fast-paced modern lifestyles, consumers look for
convenience and safety. Owing to such factors, parents have become reliant on convenient and safe
baby care products. Therefore, their reliance on products such as baby strollers and prams has
increased, fueling the growth of the market.
Technavio’ s analysts forecast the global baby stroller and pram market to grow at a CAGR of 5.78%
during the period 2017-2021.
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Global Baby Stroller and Pram Market 2017-2021
Report recognizes the following companies as the key players in the global baby stroller and pram
market: Baby Jogger, Chicco, Dorel, Evenflo, and Graco.
Other Prominent Vendors in the market are: Baby Trend, Brevi, Britax, Bugaboo, Bumbleride, Combi,
Concord, Inglesina, Joovy, Mamas & Papas, Mee, Mothercare, Orbit Baby, Peg Perego, Stokke, Thule,
Commenting on the report, an analyst from Report’ s team said: “The latest trend gaining momentum in
the market is advent of convenient and technologically advanced products. With changing consumer
lifestyles, the need for products that are convenient for the parent yet comfortable and safe for the
child is increasing at a swift pace. This demand, coupled with the technological advances in this field, is
encouraging vendors to focus more on strollers and prams that are manufactured with the aid of the
latest technological advancements and have high, long-lasting quality.”
According to the report, one of the major drivers for this market is strollers with improved multi-
functionality. Strollers with added features that enhance multifunctionality are gaining popularity, and
this is likely to have a positive impact on the growth of the market over the course of the next five years.
Vendors are manufacturing baby carriers that can be converted into baby car seats when required.
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Further, the report states that one of the major factors hindering the growth of this market is risk of
accidents with use of baby strollers and prams. Baby strollers and prams can cause injury to children if
they are not used carefully. According to the US Consumer Product Safety Commission (CPSC), more
than 1,300 accidents involving strollers were reported during 2008-2013, including four deaths and
approximately 360 injuries. Children can suffer cuts, pinching, and crushing if they access parts of
strollers and prams that may trap and injure their limbs and fingers.
The study was conducted using an objective combination of primary and secondary information
including inputs from key participants in the industry. The report contains a comprehensive market and
vendor landscape in addition to a SWOT analysis of the key vendors.
Covered in this report
The report covers the present scenario and the growth prospects of the global baby stroller and pram
market for 2017-2021. To calculate the market size, the report considers the revenue generated from
the retail sales of baby strollers and prams to individual consumers.
The market is divided into the following segments based on geography:
Technavio's report, Global Baby Stroller and Pram Market 2017-2021, has been prepared based on an
in-depth market analysis with inputs from industry experts. The report covers the market landscape and
its growth prospects over the coming years. The report also includes a discussion of the key vendors
operating in this market.
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