social games winning 3d game failing

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Saturday, 30 July 2011 03:16
Why Social Games Winning, 3D Games
Failing ?
Why Social Games Winning, 3D Games
"Right now we're seeing better growth focusing on
Failing ?
a different technology innovation -- online and so-
cial," Riccitiello said. "So our allocation of resources
have been toward the new innovations that are
growing more rapidly."
This is not good news for the 3D gaming world, which
is reeling from poor sales of the Nintendo 3DS, a
glasses-free 3D handheld gaming device on which
the industry pinned high hopes. In fact, Nintendo
President Satoru Iwata announced he's cutting his
paycheck in half, taking responsibility for slow sales
of the 3DS that resulted in Nintendo's first-ever quar-
terly loss. At the same time, Nintendo slashed the
price of the 3DS, from $249 to $169.

The picture isn't much better for 3D in the movie
world. As a large number of theaters have upgraded
One of the world's largest games companies says 3D
to digital projectors capable of displaying 3D mo-
games are not catching on, and that it is focusing
vies, audiences don't seem as interested in paying
on social gaming for big profits.
more for 3D, according to analyst Richard Greenfield
of Wall Street's BTIG. There are complaints of dim
In a shareholder meeting, Electronic Arts CEO John
screens displaying both 3D and 2D movies. And on
Riccitiello expressed his disappointment in 3D ga-
the home front, we just reviewed a Sony 3D HDTV.
ming sales. "Frankly, we have not seen a big uptake
Notwithstanding the paucity of 3D content available,
for 3D gaming. We haven't seen a big uptake for 3D
it gave us headaches and seemed a lame gimmick.
televisions in the home, at least not yet. And we're
not here trying to drive the market, we're here to
It's starting to look like the entire 3D craze was desi-
react to what customers are looking for."
gned to benefit those who sell electronics and movie
tickets a lot more than those who would view movies
Instead, Riccitiello is getting the biggest bang for his
and play games using the technology.
buck by directing his developers to create 3D games
on a 2D display, which he says "provide the greatest
Other Business News:
entertainment experience." Beyond that, he said
he's "seen really high returns" with online and so-

cial games, with more on the way, such as The Sims
Social on Facebook.
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Saturday, 30 July 2011 03:16
Why Social Games Winning, 3D Games Failing ?
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