Big Data for the mobile market

Text-only Preview

F O R T H E
M O B I L E M A R K E T

Companies around the world
are looking to know their
clients and customers better.
The more information a
business knows about its
demographics the more they
are able to tailor their
marketing and products to
those customers.
On the following pages we are
going to look at the
relationship between mobile
market research and big data.

BIG DATA
Big data is a large, complex grouping of data sets that pose a challenge in being
processed by traditional data applications or data management tools. It definitely makes
sense that the amount of information a business could collect about all of their customers
would reach BIG proportions.

HUGE QUANTITIES OF INFORMATION
With the mass of
information that companies
want, it is becoming hard to
collect and analyze.
Although the potential is
there, many of the benefits
from such a massive amount
of data can be unclear.

TRADITIONAL
MARKET
RESEARCH
Most companies looking to get big
data need to enlist data
management platforms. Typically,
these rely on cookies to obtain the
identification of the users.
The problem:
Cookies are not used in mobile
applications, and mobile browser
cookies are usually blocked by
default. It is very difficult to siphon
significant insight from the mobile
market through traditional methods.

Google
Even this huge tech company
is finding it hard to get the
qualified information from
the mobile market. Google
uses search-based ad words
to tailor its advertising, so
unless the user makes some
intention toward a service,
product, or even category,
Google can't recommend
(read: advertise) anything.
On top of that, Google
AdSense relies on cookies, so
most of the time they are
A BIG EXAMPLE
blocked by mobile browsers.

Let's say a business could collect the data they wanted.
They could identify their customers and track what they are
interested in. Even in this hypothetical world, the company
would run into some costly problems...
How does the company know that the data is accurately
portraying their demographic?
Even In A
Dream World

A SMALL EXAMPLE,
A BIG PROBLEM
Let's say a company could track a 25-year-old male on his
mobile device, and he is captured looking at ballet tickets. Your
data would suggest that he is into classical music and dance.
But... What if he is buying the tickets for his friend and he has
no interest in the ballet? What if he is trying to win a bet that
performing arts tickets are more expensive than major league
sports tickets?
The major issue is no one knows, except him. And the
data the business collected would end up pointing
their advertising dollars in the wrong direction.

A MAJOR SOLUTION
Companies should get their
information from the customer at the
source. Mobile market research is
the only way to get accurate data
on mobile customers. These are your
customers - get the information from
them when they are at the business's
location.
There is no confusion on whether
they are there or not. There is no
need for cookies. There is no reason
to question the results.

For more information, please call:
714-754-1234
Or visit:
http://mfour.com/
Any customer with a Droid or Apple device could be a part of your
company's mobile research panel. With Surveys On The Go, every
customer can give your company the information it needs live.
Surveys On The Go is the most downloaded and highest rated app
in the mobile research market.