Bluetooth Beacons Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024.pdf

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Bluetooth Beacons Market - Global Industry Analysis, Size, Share,
Growth, Trends, and Forecast 2016 - 2024
Bluetooth Beacons Market: Overview
Bluetooth beacons are becoming increasingly po pular across industries as they are a cost effective and
simple deploy model. As these beacons are supported by almost all operating systems, their demand is
expected to increase. Bluetooth beacons are deployed by businesses to send content and information, which
are contextually relevant, to users at specific locations. They open up the probability of connecting the
online virtual world with the offline, physical world by providing context –aware information to mobile
users. Bluetooth beacons devices broadcast signals and messages to smart devices under range, in the form
of notifications. They basically consist of a chip and various electronic components on a small circuit
board. As these devices offer a more personalized and enhanced user experience, the market for Bluetooth
beacons is projected to grow at a healthy pace.
This report is a comprehensive evaluation of the global Bluetooth beacons market, providing key insights
into the step by step evolution of the market. Analyzing the past and present market state, the future of the
industry is predicted by seasoned analysts. The study contains information regarding every facet of the
Bluetooth beacons market, including current trends in the market and future growth opportunities. The
factors driving the market and those that are challenging the growth of the market are also given in the
report. The market has been evaluated from both the regional as well as global level. Technology develop-
ments, applications, classifications, and competitive landscape are also included in the report.
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Bluetooth Beacons Market: Trends and Opportunities
A surge in organized retailing such as hypermarkets, supermarkets, specialty stores, department stores,
cash and carry stores, and discounters is escalating the growth of Bluetooth beacons market. This is because
Bluetooth beacons are used in retail industries for providing customers with deals, flash sales, product
information or to simply speed up the checkout process by contactless payment systems. Product distribu-
tion and multichannel marketing have become key trends in the retail sector and this is driving the growth
of the Bluetooth beacons market, as manufacturers are compelled to develop software for beacons. Blue-
tooth beacons are also in high demand from airports and ground transit hubs as they enable the delivery of
instant notifications regarding flight delays, departures, and gate and platform information to passengers.
Some of the factors restricting the growth of the market include growing concerns regarding privacy and
security and a lack of scalability. Interoperability issue is another challenge faced by the industry. However,
the growing use of Bluetooth beacons in the healthcare sector is expected to emerge as an opportunity in
the market. The improved security and enhanced range is also projected to create a positive outlook for the
global Bluetooth beacons market.
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Bluetooth Beacons Market: Geographical Analysis
On account of developed economies and nonstop adoption of new technology in the retail sector, the North
American Bluetooth beacons market is leading and anticipated to conti nue to do so in the coming
years. Among other regions, Asia Pacific is emerging as a lucrative market for Bluetooth beacons. The
Middle East and Africa and Latin America are also anticipated to hold significant growth opportunities in
the coming years.
Companies Mentioned in the Report
Some of the leading players operating in the bluetooth beacons market are BlueCats, Kontakt.io, Estimote,
Inc., Qualcomm Inc., Blesh, Radius Networks, Inc., Beaconinside GmbH, Bluvision, Inc., Polestar, Onyx
Beacon Ltd., and Quuppa Oy. The market is extremely competitive and characterized by the presence of
both hardware and software providers.
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