Content Analytics Market - Global Industry Analysis, Size, Share,
Growth, Trends and Forecast 2016 - 2024
Content analytics is applying business intelligence (BI) and business analytics (BA) practices to digital
content. Content analytics facilitate in creating machine readable content from unstructured data, extract-
ing valuable factual information to support decisions and boost productivity and reduce business risk.
Content analytics also help companies to manage information lifecycle management ( ILM) chains more
efficiently by creating relevant cost and consumption metrics.
The content analytics market has been experiencing massive growth in the recent years due to increasing
demand for advanced analytics and competitive intelligence and high adoption in small and medium en-
terprises to enhance productivity of the organizations. Emergence of multilingual text analytics to break
the language barrier and increasing demand for cloud based content analytics is expected to drive the
market in near term. However, lack of end use awareness and software handling complexities is hindering
the market growth. Convergence of text analytics with big data and demand for real time content analytics
is expected to create huge opportunities for the companies operating in global content analytics market.
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The global content analytics market is segmented on the basis of deployment type, application, services,
end-users and geography. Based on the deployment type, the market is classified into on-premise, cloud
and hybrid. Among these, the cloud deployment type is expected to show sustainable growth during fore-
cast period due to low cost and lesser deployment complexity. Moreover, the segment is expected to
maintain its dominancy throughout the forecast period due to high adoption in small enterprises enabling
them to collect and analyze data easily, thus improving customer services. On the basis of application, the
market is classified into text analytics, web analytics, speech analytics, social media analytics and others.
Based on the service type, the global market is classified into con sulting, integration and design, and
support and maintenance.
In terms of end-users, the market for content analytics is segmented into Banking, Financial Services and
Insurance (BFSI), education, energy and utilities, sports and gaming, government, healthcare and life
science, IT and telecommunication, manufacturing, media and entertainment, and transportation and lo-
gistics. On the basis of geography, the global content analytics market is segmented into North America,
Europe, Asia Pacific, Latin America, and the Middle East and Africa. Among these, North America is
expected to lead the content analytics market during the forecast period due to the increasing analysis of
content in the form of t ext, images, and videos in retail & consumer goods, BFSI, IT & telecom, and
healthcare verticals. However, Asia Pacific is expected to show high growth potential for content analytics
market due to rapid digitalization in countries such as Japan, China, Korea, India, Indonesia, The Philip-
pines, and Vietnam. Moreover, Middle East & Africa (MEA) and Latin America is expected to tender
growth opportunities owing to the demand from organizations to integrate content analytics to gain cus-
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Some of the leading companies operating in the global content analytics market with significant develop-
ments include SAP SE, SAS Institute, Inc., O racle Corporation, Adobe Systems, Inc., Clarabridge, Inc.,
Interactive Intelligence Group, Inc., Opentext Corporation, Verint Systems, Nice Systems Ltd. and Inter-
national Business Machines (IBM) Corporation.
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