Email Marketing - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025.pdf

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Email Marketing (Component - Software (White Label Software, Third-
party Standard, and Web-based Application) and Services (Integration
and Installation and Support and Maintenance); Enterprise - SMEs and
Large Enterprise; Type - Traditional and Automated; End-Use Industry -
Retail/E-Commerce, IT and Telecom, Travel and Leisure,
Print/Publishing, and BFSI) - Global Industry Analysis, Size, Share,
Growth, Trends, and Forecast 2017 - 2025
Global Email Marketing Industry: Overview
This report on the global email marketing provides analysis for the period 2015 – 2025, wherein 2016 is
the base year and the period from 2017 to 2025 is the forecast period. Data for 2015 has been included as
historical information. The report covers drivers which is driving factor for email marketing industry. It
also covers restraints and opportunities for the growth analysis of email marketing. The re gional trends
covered in the scope of the study expected to influence the global Email marketing growth during the said
period.
The study provides a comprehensive analysis on market growth throu ghout the above forecast period in
terms of revenue estimates (in US$ Mn) across different geographies. Email marketing is basically used to
do advertisements and brand awareness related to products, solution and services. The email marketing has
wide adoption across various end-use industry includes retail/e-commerce, IT & telecom, travel & leisure,
publishing, BFSI and ot hers for promoting their products, solutions and s ervices and improve customer
relationship.
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Small Enterprises to Report Higher Adoption of Email Marketing Strategy
In this report, large enterprises and small and medium enterprises have been considered as the two main
type of enterprises, which make the use of email marketing strategies. The adoption of email marketing is
expected to surge in small and medium enterprises over the forecast period, owing to the increasing appli-
cation of convenient email marketing tool to target various groups of users for branding their products,
solutions, and services. The small scale enterprises in the retail/ecommerce business are anticipated to
contribute the most to the global market for email marketing in the near future.
The report further presents an geographical analysis of the worldwide market for email marketing, accord-
ing to which, North America, Europe, Asia Pacific, the Middle East and Africa, and South America are the
key regional markets for email marketing across the world. Among these, Asia Pacific has been leading
the global market and is projected to remain doing so over the period of the forecast, expanding at a CAGR
of 22.80%.
This 169-page report gives readers a comprehensive overview of the Email Marketing Industry.
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Rising Awareness about Email Marketing to Boost Adoption
“The increasing number of people using email for communication and various other works is having a
significant impact on the growth of the market for email marketing across the world,” says a TMR analyst.
The number of email users is constantly rising at a healthy pace and is expected to reach one-third of the
global population by 2019, making emails the most productive medium for advertisement and marketing
over the forecast period.
Apart from this, the growing awareness among people about the benefits of email marketing, suc h as it
provides a comparatively higher RoI rate than an y other form of digital marketing, will also reflect posi-
tively on its adoption in the near future. However, the dearth of niche marketing options and the rising
concerns over privacy issues among consumers may hamper the growth of this market in the years to come,
states the report.
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