Facebook Workshop

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FACEBOOK
Evening / Half Day Workshop

Recent Client Comments included:

"Very knowledgeable, proactive & engaging - lots of food for thought"
"I would like to give this workshop 10 out of 10"
"This workshop made me feel very enthusiastic & confident"
"Well delivered, effective & very comprehensive"

The aim of the workshop is to help delegates build confidence in using the exciting array of
digital marketing and social media tools to help improve their customer and internal
communication.

The strength of this workshop is that attendees will understand how to plan effective use of the
tools within a broader, profitable and strategic approach rather than simply quick tactical
activity that can sap energy, time and resource.

This workshop is designed for those in a PR, marketing, sales, and business development or
communications role and for everyone who wishes to maximise the effectiveness of the internet
and social media to provide better value experiences for their customers.

Delegates will cover:

Introduction to Social Media
An overview of the most popular social networking tools and how to link them
Facebook in Context
How to use Facebook for both Business-to-Business and Business-to-Consumer
Marketing
Facebook explained - Setting up an account step by step, the features and benefits &
Supporting Tools
The power of Facebook Advertising
Linking with other Social Media - examples
Dos and Don'ts

Workshop Style

This course is based on a combination of interactive activities individual exercises and
discussions. Participants will benefit from facilitative style discussions with the trainer and
participants will be encouraged to get involved and learn by doing. The eventual outcome will
be completion of a personal action plan which will ensure that each team member understands
how and what they can do from the moment they return to their work. We would ask that all
attendees bring a laptop computer to the workshop.
www.bristolbusinesscollege.com
0845 555 1030