Global-Outdoor-Advertising-Market-Share-Size-Trends-Growth-Analysis-Outlook-Segmented-Overview-and -Forecasts-2015-2019.pdf

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Global Outdoor Advertising Market Share, Size, Trends,
Growth, Analysis, Outlook, Segmented Overview and
Forecasts 2015-2019
About outdoor advertising Outdoor advertising is a form of advertising that focuses on
consumers in public places, in transit, or commercial locations. It is a mass-market medium
used to broadcast messages for branding and to support campaigns. Outdoor advertising
expenses are split between traditional modes of physical and d igital. Traditional physical
outdoor media include billboards, street furniture, transit displays, and commercial displays.
Digital outdoor media include media that are connected to the network such as smart
billboards. Outdoor advertising formats are classified into four categories: billboards, street
furniture, transit advertising, and alternative media.
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The global outdoor advertising market is projected to grow at a CAGR of 5.44% during 20 14-
2019. The growth of the market is attributed to the expansion of infrastructure used, growth in
the digital medium, and advances in the technology used.
Covered in this report
This report covers the present scenario and the growth prospects of the global outdoor
advertising market for 2015-2019. To calculate the market size, the report considers the
revenue generated from both physical and digital outdoor advertising. Based on medium, the
market is classified into the following four types:
Transit advertising
Street furniture
Alternative media
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The report also discusses the major industries that use outdoor advertising an d their respective
global market share in terms of ou tdoor ad spending. The market size considers production
costs, discounts, and agency commissions. The report also presents the vendor landscape and a
corresponding detailed analysis of the top five vendors in the market.
Table of Contents
PART 01: Executive summary Highlights
PART 02: Scope of the report Market overview Base year Vendor segmentation Summation
errors Top-vendor offerings
PART 03: Market research methodology Research methodology Economic indicators
PART 04: Introduction Key market highlights
PART 05: Market landscape Market overview Market size and forecast Five forces analysis
PART06: Market segmentation by type Global outdoor advertising market by type Global
physical outdoor advertising 2014-2019 Global digital outdoor advertising 2014-2019
PART 07: Market segmentation by medium Global outdoor advertising market by medium
Global billboards advertising market 2014-2019 Global shelter advertising market
2014-2019 Global transit advertising market 2014-2019 Global street furniture
advertising market 2014-2019
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PART 08: Market segmentation by category Global outdoor advertising market by category
Market overview
PART 09: Geographical segmentation Geographical segmentation of global outdoor advertising
market Outdoor advertising market in APAC 2014-2019 Outdoor advertising market
in Americas 2014-2019 Outdoor advertising market in EMEA 2014-2019
PART 10: Key leading countries
PART 11: Top technological trends
PART 12: Vendor landscape Competitive scenario Other prominent vendors
PART 13: Key vendor analysis Clear Channel Outdoor JCDecaux OUTFRONT Media Lamar Stroer
PART 14: Appendix List of abbreviations
PART 15: Explore Technavio
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