Peanuts Market 2017 Key Growth
Drivers, Challenges, Demand and
The Peanuts market is gaining popularity among various industries owing to its increasing application.
Market Research Future, a firm which specializes in market reports related to the Food and Beverage
sector among others, recently forecasted in its report on Global Peanuts Market Research Report-
Forecast to 2023 that the market will demonstrate a remarkable growth during the forecast period.
Peanuts are enhanced with numerous nutritional benefits such as Vitamin E, Vitamin B2, essential
minerals, and others. They are also high in antioxidants which adds to the health benefits obtained from
peanuts, thereby fuelling the demand for the product. Peanuts are used in various industries and have
multiple uses which is further driving the demand for the product.
Additionally, there is a huge demand for the product for culinary purpose owing to increasing awareness
of benefits of peanuts. It has also been observed that the customers are more inclined towards various
forms of peanuts available. The most common ways of using peanuts in India is in the form of oil and as
roasted snack. Apart from satisfying hunger pangs, consumption of peanuts also makes the skin smooth,
supple and younger looking which is adding fuel to the growth of peanut consumption. However, huge
investment is required for peanut processing which may hinder the market growth.
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Major Key Players:
With the entry of industry players in the Peanuts segment, a trend of solid, volume- driven growth has
been observed in the market. Key players in the Peanuts market are focusing on expansions,
acquisitions, mergers and new product launches. New product launch is the main focus of the
competitors in order to expand their business and increase their market base. R&D and product
innovations are driving the growth of the market. There is continuous efforts by the key players to
innovate their product offerings in the market.
The key players profiled in P eanuts market are Olam International (Singapore), Kraft Foods Inc. (U.S.),
Hampton Farms, Inc (U.S.), Star Snacks Co., LLC (U.S.), Virginia Diner (U.S.), Archer Daniels Midland
(U.S.), Diamond Foods, Inc. (U.S.)
Latest Industry Updates:
Dec 2017 John B. Sanfilippo & Son, Inc. acquired Squirrel Brand, L.P or $31.5 million. Squirrel Brand is
one of the leading suppliers of premium roasted nuts and snack mixes under its Squirrel Brand and
Southern Style Nuts brands. The acquisition of the Squirrel Brand business provides the company with
an established customer base and branded product line which will help in business expansion.
Sept 2017 KP Nuts launched new “on the go”. The product is available in attractive new packaging in
four flavors; Fruit and Nut Energy Mix, Orange Nut Fudge Energy Mix, classic flavors Dry Roasted, and
Original Salted. The product launch is in line with company’s strategy to acknowledge changing
consumer preferences and customize products accordingly.
May 2017 KP nuts launched two new products under “on the go” product range, namely fruit & nut
energy mix and orange nut fudge energy mix. The company also expanded its core flavor range with new
variants, Salted Caramel and Smokehouse BBQ. Through this product launch, the company aims to
target younger, female demographic.
Jan 2017 Amsterdam Commodities N.V. (Acomo) acquired 100% share in nuts trader Delinuts,
Netherland based company. The new subsidiary complements the existing activities of group companies
in nuts and dried fruits.
The global Peanuts market has been divided into type, form, distribution channel, and region.
On The Basis Of Form: Raw, Roasted, blanched, Powder, others
On The Basis Of Application: Direct consumption/Culinary purpose, Bakery and Confectionery, Peanut
Butter and Spreads, Peanut Bars, Dairy Products, Oil Production, others
On the Basis of Distribution channel: Hypermarkets and Supermarkets, Convenience Stores, Specialty
Stores, E-commerce, others
On The Basis Of Region: North America, Europe, Asia Pacific, and ROW.
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The global Peanuts market is segmented into North America, Europe, APAC, and Rest of the World
(RoW). APEJ is expected to be the fastest growing region over the forecasted period. Asia Pacific region
has the major market share followed by North America. Changing life-style has led to adoption of
healthy diet by consumers due to which Asia-Pacific is projected to generate a high revenue during the
given forecast period.
The Major importers of peanuts include Netherlands, China, Vietnam, Indonesia and Germany. Based
on the higher demand for food oils with high mono-unsaturated fatty acids, the import and export of
peanuts in the developed countries is found to rise at a steady growth rate. Europe is likely to hold a
significant Peanuts market share owing to the rise of aging population in this region.
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