Google AdWords: How Google Makes its Money?

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Google AdWords: How Google Makes its Money?
The major chunk of Google's revenue comes from its Adwords service. Adwords is a Pay Per Click (PPC)
program in which Google gives money to the company when a visitor clicks the ads. For each and every
keyword, a different value is given depending on the competition. If you are willing to advertise your
website through Google Adwords, then hiring professional help will be the best idea.
Many people are interested in how Google makes money. The answers about Google's finances are
easily found in the search engine itself. There are three `sponsored results' on top of the page in a
yellow box. These are actually paid ads known as Adwords. Similarly the ads are also displayed on the
right hand side of the search result page. These ads are a major revenue generator for Google.
More than 70% of Google's revenue comes from Adwords which is a PPC (Pay Per Click) program. The
remaining 30% is generated by AdSense which displays Google sponsored ads on various websites. The
company earns millions from these two sources of income. Here are three Q&A's that our clients often
ask us:
When Google pays money?
Google Adwords delivers money to the company when a visitor clicks the ads. This is where
the concept of PPC (Pay Per Click) comes from. People who have just started their business
or who are not well established would have surely found it more difficult, if they were
supposed to pay only for displaying the ads.
How do I calculate the money I would pay per click?
A different value is given to every keyword; therefore less competition means you pay a
lower cost. Google follows an auction format in which you can bid higher for a keyword than
its original value. This is done to get your ad in the first, second or third position in search
How do I know if Google is transparent in setting prices of Adwords?
Google is very transparent, providing information and videos on a wide range of topics such
as Adwords auction, quality scores and search ads working process.
If you like the concept of Google Adwords, Sam Crawford can offer you excellent Pay Per Click
advertising in Sydney, Australia. Let us handle all the Internet advertising of your website, so you can
concentrate more on your products and services.