High Growth Vertical Market Strategy Drives Greater Focus; Inspires First-of-its-Kind Payment Processing Platform

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C O N S U L T I N G S E R V I C E S
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Vertical Market Analysis
Strategy Development
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Executive and Board Counsel
High Growth Vertical Market Strategy
Drives Greater Focus; Inspires First-of-its-kind
Payment Processing Platform
Company Pro le
Situation
FrontStream Payments is a
In 2010, Frontstream Payments, a leading merchant solutions provider of
leading solutions provider of
integrated payment products, was a company in transition as it was working
integrated payment and donor
management products. It o ers
to gain a foothold in the competitive payments processing marketplace
turnkey solutions that enable
following the merge of three diverse payments companies. Double Diamond
cause-based organizations
Group was hired to conduct a comprehensive analysis of the company's
and business clients to increase
products and services, sales and delivery channels and competitive landscape.
revenue and contributions
through web, mobile and POS
Double Diamond Group Solution
acceptance of ACH eChecks
The process revealed key ndings that could have an immediate impact, and
and credit/debit cards.
it identi ed high growth vertical markets that could drive long-term revenue
Situation
opportunities. The research and its presentation to the Frontstream Board of
The company was looking for
Directors o ered a compel ing critique that was instrumental in helping the
greater organizational focus
company chart its future course - including the hiring of its next chief
following the merge of three
executive o cer, Nina Vel ayan.
payments companies.
With a strategic roadmap in place, Vel ayan - a payments industry veteran
with deep experience in the vertical markets indenti ed in the Double
It's rare to nd a consulting
Diamond Group analysis - could clearly see where to best direct the
" rm that moves beyond
company's resources, including the development of a rst-of-its-kind, cloud-
validating strategies and
based payment and data management platform. Double Diamond Group
assumptions to actually
Double Diamond Group
was retained to provide C-level counsel as the platform was being conceptu-
delivering new information
" was very instrumental in
ally developed, and Todd Ablowitz, president of Double Diamond Group
that is surprising and
helping Frontstream
successful y assisted Vel ayan in securing Board and investor support to build
insightful. Double Diamond
Payments develop a strategy,
the payments system.
Group gets to the heart of the
build a platform and execute
issues and clearly answers the
on that strategy in 12 months.
"As a consulting leader, Todd relates wel to C-level executives and boards,
questions that a CEO or
and he has an exceptional ability to articulate market trends," says Vel ayan.
You just can't do that without
"
"
operational leader needs to
"He ful y defends the data points behind his company's recommendations
the right players, analysis and
and that is a unique skil set that is highly valued in a consulting relationship."
know.
counsel.
Nina Vel ayan
Nina Vel ayan,
President & CEO
President & CEO
* In-depth review of internal capabilities * Initial topline overview, followed
Frontstream Payments
Frontstream Payments
through interview with leadership and by detailed analysis and selection
sales force
of potential vertical markets
* Evaluation of product and service
* Actionable recommendations
o erings against vertical markets
supported by a clear and
* Identi ed strengths and opportunity gaps e ective matrix matching up
opportunity and capabilities to
* Detailed market and competitive
enhance decision making
analysis
* On target C-level advisory
* Opportunity and market sizing
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services
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Results
Within 12 months, Frontstream Payments developed and implemented a
For more information, contact:
targeted vertical market strategy that drove greater organizational focus, and
Double Diamond Group
built and launched an al -in-one, self service, modular-based fasttransactTM
Todd Ablowitz
payment management system that supported a massive turnaround. This
President
netted a return that exceeded ten times the initial investment in consulting
[email protected]
services within two months of implementation.
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