Leader in behavioral finance rolls out simpler, more accessible tools to advisor
1888 Press Release - Improvements and lower price point enable financial advisors to better understand and help
their clients meet client investment goals, while also improving client comfort and information absorption.
Atlanta-based DNA Behavior International has introduced a simplified Starter Package for its behavioral
finance-based platform, Financial DNA. It is an online tool that helps financial advisors and their clients
maximize communication, while identifying their risk profile, behavioral biases, spending patterns and goals-
based planning preferences.
While many advisors and clients are familiar with risk-tolerance surveys, Financial DNA goes far beyond that
one area, using validated methodology to identify things like how likely a client is to delegate financial
planning, how likely a client is to save/spend, how a client sets/pursues goals, and financial emotional
intelligence – that is, how emotional will a client become, for instance, in the face of market upswings and
downswings, and how well do they manage those emotions.
“Our Starter Package, Introductory Package and Behavioral Finance Package still include a 10-minute, 46-
question tool to reliably reveal the core of a person’s natural behavior but are designed to be much easier to
use and implement for an advisor or firm, and now a lower-priced starting point is offered,” says Hugh Massie,
CEO of DNA Behavior and a pioneer in the practical application of behavioral insights.
The first of the three simplified packages starts with a $75/month commitment that includes free, self-paced
online training (available 24/7), and enables advisors to co-brand the system’s reports with their name and/or
firm’s logo. Any of these starter packages are free for the remainder of April, using this coupon code
APRILFREE. (To redeem, type that code into "Coupon Code" on the subscription checkout page; this offer is for
new subscription holders only and cannot be combined with any other promotion. The promotion expires on
April 30th at 11:59pm ET.)
“We objectively measure a person’s natural, hard-wired behavior to reliably predict (with a 91 percent
reliability level) how a client will make decisions over the long term,” Massie says, “and these new packages
make this objective scientific measurement simpler and more accessible for advisors and the people they
Founded in 2001, DNA Behavior (www.dnabehavior.com) is a behavioral (insights) data and technology
solutions business that helps individuals and organizations discover and leverage strengths. It delivers
practical and scalable behavioral intelligence solutions to “know, engage and grow” every client and employee
online. The company says its behavioral insights have solved communication, goal-setting and investing
challenges in over 123 countries through 11 languages and 12 proprietary DNA Behavior Discovery Processes
under three primary brands: Communication DNA (www. communicationdna.com), Business DNA
(www.businessdna.com) and Financial DNA (www.financialdna.com).
Writers, editors and other media reps:
If you would like to test drive the Financial DNA process to better understand it and at the same time get your
own financial behavior report that one of our representatives will help you interpret, please just let us know.
It’s a fun, hands-on way to bring the burgeoning field of financial behavioral insights to your readers.
Email: inquiries ( @ ) dnabehavior dot com
Or visit www.dnabehavior.com