P&S Market Research
Marketing Automation Software Market Size, Share,
Development, Growth and Demand
Factors driving the global marketing automation software market include growing demand for digital
experience for customers, adoption of customer scoring system, and increased need of personalized
Globally, with rapidly increasing digital environment, personal attention towards customers matters the
most to the businesses. Marketing automation helps in reaching out to the customers, digitally, by
monitoring user’s choice of products through the data collected from the automation software. It further
helps in predicting the potential customers for additional sales. Some of the major trends observed in
the global marketing automation software market are dynamic campaign management and integrated
Marketing automation help the marketers in designing the campaigns without any technical or
programming expertise, with a single drop and drag interface. While many platforms have difficulties in
changing live and real-time campaigns, the tools provided by the marketing automation software allow
changes and updates in such campaigns easily, without creating a new campaign.he global marketing
automation software market is projected to reach $6,929.7 million by 2023, growing at a CAGR of 8.5%,
during 2017 - 2023.
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With large variety of content and wide range of communication channels, having an integrated content
marketing approach is helping out sales and marketing teams to achieve their business goals.
Integrated content marketing enables marketers by ensuring consistent messaging, which is one of the
keys to generate and enhance brand awareness and generate higher demand. In simple terms,
integrated content marketing approach delivers the right message to the right audience, through the
right channel and at the right time.
Further, emergence of account based marketing is also a trend being observed in the global marketing
automation software market. ABM platforms are capable of being integrated with a CRM or marketing
automation tool, and enable marketers to run campaigns targeting accounts while delivering a higher
return on investment (ROI) than other approaches.
Opportunities for the growth of global marketing automation software market include predictive
intelligence in marketing automation as it has huge potential to make the market platform more scalable,
faster and responsive through predictive technology.
Future marketing automation platforms are expected to be more intelligent and capable of
accommodating more specialized applications through predictive integrations. On account of this,
automation platforms can utilize more data in order to deliver more relevant recommendations to the